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SEO vs. SEM: The Battle for Digital Marketing Success

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For businesses that pay lip service to the individual concepts of search engine optimization (SEM) and search engine marketing (SEM), there is tendency to use both terms interchangeably. This represents a significant misconception; however, as both are separate entities and disciplines that can work against other if they are not implemented correctly. With this in mind, it is imperative that companies strive to understand the differences between the two concepts and learn how to use them as part of an integrated digital marketing strategy. This can be a time consuming effort, but it is one that will ultimately improve your marketing efficiency and boost profitability. The Difference between SEO and SEM So what is the core difference between SEO and SEM? Essentially, SEO is a practice that optimizes your website and its individual landing pages so that it performs well in relation to specific search engine queries. In contrast, the principles of SEM are aimed at reaching out towards a targeted consumer base, and positioning your brand so that it can effectively engage customers and aggressively win new business. This is a subtle and yet obvious difference, as each discipline has the capacity to compliment the other perfectly when they […]

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